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                                | Specialization in Marketing
 Specialization in Marketing
 
 Module  I
 
 *Developing customer relationships and value
 through marketing *Linking marketing and
 corporate strategies  Scanning the marketing
 environment *Consumer Behaviour*Organi-
 zational markets and buyer Behaviour*Turning
 Marketing information into action Identifying
 market segments and targets
 
 Module  II
 
 *Developing new products *Managing Products
 & Brands *Managing marketing channels &
 wholesaling *Integrated marketing communications
 & direct marketing *Advertising, sales promotion
 & public relations Personal selling and sales
 management *Building the price foundation
 
 
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